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Dia Color 9.13/9BG Very Light Blonde Blue Gold body wash Purchase Joico Moisture Recovery ShampooL'Oreal Dia Color 9. 13 9BG Very Light Blonde Blue Gold Dia color is an alkaline demi permanent gloss color with no ammonia. The portfolio includes 100% true to tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and