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[1] Most often for at-home therapy, it will be IM injections
From an operations standpoint, QSR brands can pull multiple levers to retain current GLP-1 customers or draw in new GLP-1 consumers: Rebuild value architecture: Introduce smaller, premium-feeling meal formats and right-sized bundles to protect margins
Patient out-of-pocket costs of USD 200 to USD 500 monthly drive the 68% GLP-1 drug discontinuation rate in real-world adherence studies within the first 12 months of therapy
Media coverage and celebrity adoption accelerated patient demand beyond what even pharmaceutical companies anticipated
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