Principles of Marketing rabattfaehig Orientieren Text Sprache: ger Verlag:

Orientieren Text Sprache: ger Verlag: Herbig Verlag

Günter Seitenzahl/Blattzahl: 298 Abbildungen: Zahlr

10 Schwarz-Weiß- Zeichnungen Keyword: Aggresivität

illustriert von Kat Menschik

Principles of Marketing rabattfaehig Orientieren Text Sprache: ger Verlag:Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast moving pace of marketing in the modern world examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer value framework, to help students