The card can completely turn the tide of a late-game stale-mate by granting massive stat boosts and extra lore-gathering potential to lesser allies
At the very least, it's certainly trying - in a deck with ways to make Bear creature types stronger, Kudo ensures every creature will benefit, while it can also disrupt strategies that want to hone in on creating a strong board presence with lots of built-in stats
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If it had been more expensive, say a converted Mana cost of three or four, it probably would have been reprinted in Fourth Edition, if not beyond