Joico LumiShine Demi-Permanent Liquid Hair Color 2 fl.oz-8PV Platinum Violet Blonde Hair Comb Ideal for all skin types

Ideal for all skin types

creating a more balanced and cool-toned result

styling prep

Leaves hair touchably soft with natural movement and control

Joico LumiShine Demi-Permanent Liquid Hair Color 2 fl.oz-8PV Platinum Violet Blonde Hair Comb Ideal for all skin typesJoico LumiShine Demi Permanent Liquid Hair Color in 8PV Platinum Violet Blonde delivers radiant, vibrant color without the commitment of permanent dye. This gentle formula refreshes your hair tone while neutralizing unwanted brassiness for a cool, luminous finish. Perfect for enhancing blonde shades, it leaves hair feeling soft, healthy, and brilliantly luminous with every application. Achieve salon quality color at home that brightens your look and