BLACK IS THE NEW GREEN: MARKETING TO AFFLUENT AFRICAN AMERICANS Literary in the process

in the process

Moore--along with Pulitzer-winning coauthor Erica Green--tells the story of the Baltimore uprising

"Celebrate Kwanzaa" continues the spectacular Holidays Around the World series by focusing on this African-American holiday

ISBN-13 : 9780802124821

BLACK IS THE NEW GREEN: MARKETING TO AFFLUENT AFRICAN AMERICANS Literary in the processAvailable 3 2010Publisher Comments: The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century not to mention the all important new demographics of the new century it's bad business to continue to rely on luxury's traditional customer base to support sales, or on tired marketing strategies and tactics. In this book authors Burnett and Hoffman are going to show you how to follow in the footsteps