The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Sydney Hutchinson including: key writings

including: key writings

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The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Sydney Hutchinson including: key writingsThere isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.