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Howard Pattinson
Coming from a more design-conscious culture in Britain
and subtle branding for Zanders' paper products
Industrial Design & the Community Design trademarksEditor: Ken Baynes Publisher: Lund Humphries Publication: 1967, First Edition Binding: Hardcover, section sewn Pages: 96 Size: 225 x 260 Text: English (Preface) 'There is no accepted definition of the term industrial design'. At its narrowest it is used as a synonym for product design; at its widest as covering all kinds of design from typography to machine tools. In this book the words are taken as applying to the activity of designing goods which
